Tuesday, May 08, 2012

Satyamev Jayate manages to democratise viewership

DD is a poor mans gully cricket while satellite is like the IPL. I guess, now my TV is not even tuned for  Doordarshan. Looking back, there was a time when TV meant DD. They were like synonyms in India. From there till here, where now, even star is just one in the constellation. At this high pitched competitive market it takes more than just starpower to cause the marriage between DD and Star. And Uday Shankar of Star and Aamir just happen to manage it like makhaan.

I was hearing Aamir on Jeeturaj 's show on Radio Mirchi where he was speaking about Satyamev Jayate, and I thought that may be, Aamir and Team should also explore taking the show on radio - simulcast in Radio Mirchi and All India Radio... How cool will that be?


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